Value is driven by scarcity, and scarcity is driven by fear. So if you fear doing something, go for it. You don’t know how much your inaction is worth.
From Seth Godin’s blog, here’s my second share:
The things we fear are probably feared by others, and when we avoid them, we’re doing what others are doing as well.
Which is why there’s a scarcity of whatever work it is we’re avoiding.
And of course, scarcity often creates value.
The shortcut is simple: if you’re afraid of something, of putting yourself out there, of creating a kind of connection or a promise, that’s a clue that you’re on the right track. Go, do that.
Seth Godin’s blog.